Jiménez Marín G, Duarte A, Montaño-Tomé J. Between influence and decision-making: advertising and consumer behaviour in digital contexts. A literature review. INTRACOM [Internet]. 2026 Jun. 29 [cited 2026 Oct. 26];5(1):91-110. Available from: https://intracom.es/index.php/intracomjournal/article/view/74