Digital identity and evidence-based communication in physiotherapy: an experience in interdisciplinary teaching innovation

Authors

DOI:

https://doi.org/10.61283/9r8g4h35

Keywords:

Digital literacy; educational innovation; health communication; physical therapy; professional digital identity; scientific evidence

Abstract

This article describes an interdisciplinary educational innovation initiative conducted with third-year students in the Bachelor’s Degree in Physical Therapy program (N=85), aimed at developing competencies related to professional digital identity, healthcare communication, and evidence-based outreach. The primary objective was to equip students with the skills to establish an ethical and rigorous professional presence in digital environments, while simultaneously strengthening their communication skills, critical thinking, and digital literacy in healthcare. The methodology was structured around project-based learning, micro-workshops, and the production of authentic digital content, integrating phases of initial assessment, knowledge transfer, independent work, and public presentation of projects. As an assessment strategy, an initial pretest was administered with closed-ended and open-ended questions regarding perceptions of digital competence, professional identity, and difficulties in translating scientific evidence into public outreach formats. The results show a moderate self-perception of the level of knowledge regarding professional digital identity, although more than 90% of the students consider digital competence to be “quite relevant” or “absolutely essential” for the professional practice of physical therapy. 

The qualitative analysis revealed challenges related to simplifying scientific language, ensuring content accessibility, and creating engaging messages without compromising scientific rigor. These findings align with recent literature on digital professionalism and the health infodemic. As its main contribution, this study proposes a transferable model that integrates clinical, digital, and communication competencies from an applied and critical perspective, positioning evidence-based health communication as a central element in the initial training of contemporary physical therapists.

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Author Biographies

  • Ana A. Lozano González, CU San Isidoro

    Ana A. Lozano González holds a PhD in Communication Processes, Theory and Practice from the University of Seville, where she also obtained master’s degrees in Screenwriting and Audiovisual Narrative and in Secondary School Teaching. Her research focuses on topics such as public relations, advertising and artificial intelligence. She participates in educational innovation projects and serves as a reviewer for journals and conferences. A member of the IROCAMM and GEIC research groups, she has seven years’ teaching experience in the Bachelor’s degrees in Communication and Digital Communication.

  • Fatima Rodríguez García, CU San Isidoro

    Fátima Rodríguez García holds a PhD in Communication from the Universities of Cádiz, Málaga, Seville and Huelva, and a Bachelor’s degree in Advertising and Public Relations from the University of Seville. Her research focuses on advertising, strategic and corporate communication, and teaching innovation in higher education. She has also carried out research on the communication of wines with a designation of origin from a discursive and persuasive perspective. With twenty years of teaching experience, she is a lecturer on the Bachelor’s degree programmes in Communication, Digital Communication, and Graphic Design and Digital Creativity.

  • Ismael Romero García, CU San Isidoro

    Ismael Romero García holds degrees in Physiotherapy and postgraduate training in Higher Education Teaching and Osteopathic Manual Therapy from the University of Seville. His professional career has been mainly focused on clinical physiotherapy, with experience in sports centres, specialised clinics, and healthcare services. His teaching and research interests focus on manual therapy, educational innovation, and the use of digital tools in higher education. He is currently a lecturer in the Physiotherapy Degree programme at Centro Universitario San Isidoro, where he also collaborates on teaching innovation projects and academic coordination activities.

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Published

2026-06-29

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How to Cite

Lozano González, A. A., Rodríguez García, F., & Romero García, I. (2026). Digital identity and evidence-based communication in physiotherapy: an experience in interdisciplinary teaching innovation. International Journal of Research and Transfer in Communication and Social Sciences, 5(1), 111-133. https://doi.org/10.61283/9r8g4h35

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